LINKS is a web app and iOS application founded by New Mode Audio Visual. It was designed specifically for sales representatives within the title insurance industry, increasing efficiency in their day-to-day tasks, and introducing the technology of e-mail blasts with new home listings.
Client: Fidelity Title Company
2021-2022
Links App, which is powered by LINKS Systems, creates an efficient work environment for Sales Representatives in the Real Estate Title business. LINKS Systems sought to create a tool that would automatically sort through and suggest home listings in a Sales Representative's designated territory, and send them a report of these listed properties each hour. Additionally, the app provides market share analytics, general real estate listing reports, as well as marketing and CRM logic. This project was a collaboration in which a research and design team executed ideation, research design, and iterative processes, and a coding team wrote and brought the designs to life functionally. The application is in use by Fidelity Title Company and is available on the App Store store via private search, but will be released as a corporate application in late 2025.
Client
Fidelity National Title Company
Team
Tara Farzin
Bamshad Saffari
Kush Jariwala
Date
Jun. 2021 - Dec. 2022
Tools
Figma
Adobe XD
GitHub
PROCESS
A
B
C
i
PROCESS
01
Low/Mid-fidelity Prototyping
02
Testing & Iteration
EXECUTION OF IDEATION
The low-fidelity prototypes for this project were primarily done on Adobe XD and Figma. Members created rough 'sketches' and wireframes on Figma or Adobe XD, which were then brought together and collaborated on, to choose the best design layout.
Each team member created a different layout of a possible interface for the Dashboard and Analytic Display pages, based on a user flow. This allowed for the most creative diversity, and eventually, the best, most intuitive design was selected to move forward into the medium-fidelity prototype.
We created a clickable prototype of the pages we had selected for the mid-fidelity prototype on Adobe XD, and were able to run user tests that would help us identify any necessary iterations. Testing showed us that there was a need to reduce some of the information presented on certain screens, and present it in a way that would be less bombarding and more easily absorbed by users. Users also testified that more strategic sizing and mindful presentation of primary functions on each page would make for a more streamlined and logical experience.
The iterations we executed based on our user testing included strategically sizing icons to ensure they weren't too small that they would be missed or too difficult to tap, and not too large that they would overtake other equally important interactions. We also limited the number of icons and functions presented on each page, and due to the volume of information we wanted to present, had to carefully consider which parts were a higher priority. Applying these iterations to the medium-fidelity prototype, and collectively deciding on an official color scheme was what eventually led us to the final prototype.
LINKS was designed to cater to a very specific user group, solving a crucial problem expressed by the interviewees during the research phase. Our main goal was to create a tool that would simplify and significantly improve the quality of work for sales representatives in the real estate title business, while also increasing the efficiency at which they could work.
The introduction of e-mail blasts, along with the incorporation of market share analytics, real estate listing reports, and CRM logic were vital aspects of the design that we were tasked to bring to life.
Throughout my role as UX/UI designer for LINKS iOS, I was tasked with translating user research insights into intuitive and user-friendly designs. I gained valuable insights into enhancing user experience. User testing expressed a need for a streamlined presentation of the information, and optimized icon sizing for ease of use. Iterations focused on strategically resizing icons and prioritizing essential functions, ultimately refining the prototype to meet user needs efficiently. The process of creating this app taught me the fundamentals of collaboration and timely execution of deadlines. Being able to express personal creativity without sacrificing our individual design styles allowed each team member to come away from the project feeling proud of the work we produced. Throughout the testing and iterative processes, I learned the importance of user-centered design and iterative development, and the value of incorporating user feedback to refine and improve the final product. Overall, the LINKS project was an incredibly valuable learning experience, allowing me to apply theoretical concepts to real-world design challenges and further develop my skills as a UX/UI designer.